Archive for February, 2011

I worked for few years during my university days and few months after graduation before setting out to be my own CEO. And since then, I have been in a position where in I get to advice a lot of my friends (that are in high paying jobs and wonder how I keep up with the low income from my business) on how it’s a SINK or SWIM game. The number of people I advice increased within the first 18months of operation when my business began to experience landmark growths and expansions despite my own icebergs. This section of Pastor Dele’s ALGORITHM perfectly describes part of the strategies I applied then, so I believe you’ll find it very resourceful.

No enterprise is unsinkable; the Titanic sank its first time out. Plenty of entrepreneurs have made and lost millions on their rise to the top.
But when you act like a CEO, you’ll create such a solid foundation and framework for your business that only en enormous iceberg could knock you off course.

  • Assess your strengths and challenges: The stability of your business comes not only from how you handle day-to-day routines, but more importantly, from how you engage your strengths when an iceberg pops up unexpectedly. Challenges may involve limited expertise, competition or getting along with a difficult client. By knowing what you have in reserve and frequently reassessing the waters ahead of you, you can manoeuvre with confidence. Be honest with yourself. A fair, honest assessment will help you develop the necessary strengths or marshal the outside resources you’ll need.
  • Be willing to risk hitting icebergs: You have to sail before you can fail. You can manoeuvre around icebergs, but if you never leave the dock, you’ll never have an enterprise to keep afloat. If you’re not out there in a big way, you won’t risk but you also won’t win. Often it’s not hitting the iceberg but the fear of hitting it that drowns you. How many people resist changing jobs only to realize after they do that it was the best decision they ever made?
  • Have a rescue plan: Knowing and planning for the worst contingency alleviates the worry that can prevent you from making bold choices. When I start out in business knowing you wouldn’t sink entirely will give you courage.
  • Write your rescue plan: Look at your savings, your earnings and how long you’ll need to float your business before it generates adequate income. You’re probably in better shape than you suspect. If not, you have two choices:
    • Go all in any way or
    • Set a reasonable time period to succeed then engage your rescue plan. Just don’t bail out too early or too easily. Either way, atleast you’ve launched your ship.

Do you think you need to quit what you are doing and do something better with you skills? Think again! When done, you can give me a call and we can chat and see what you can fashion out before planning to hit the iceberg.


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CEOs promote their company and their achievements. They know that buyers don’t want to purchase from losers. Announcing your achievements may feel boastful, but can you imagine Oprah or Gates being shy about broadcasting their triumphs?

With humility, let your target market know any time you score – whether it’s finishing a high-profile project, winning a relevant award or expanding your services. Who you know is important, but even more important is who knows you. Achievements are your resume and they expand your credibility. Announcing your achievements also validates the choices people have made on your behalf – the business who hired you or the client who recommended you wants to know he made a bet on a winner.

– Write a note. Send newsworthy communications to your clients, friends, family, colleagues and acquaintances. Be concise, stir in a little humor, and people will look forward to receiving your news,

– Roll out a news flash. Craft short, punchy message or place a hyperlinked tagline under your email signature to take recipients to your website.

If you need help with any of these suggestions: send a mail to or call 08096654180 for FREE consultancy at
An excerpt from Pastor Dele Osunmakinde’s latest book… ALGORITHM


If there’s any music video I will rate as my favorite after D’banj f/Snoop video, it just have to be 2Face’s “Ma lo ro pe”. Not that the video is all that and all that. But hey, I like its elegance in simplicity.

The other sweet part of the music/video apart from the fact that we suspect the music was targeted at Chelsea’s Mikel Obi, is frame 0:58s, where the lyrics says “Secret society na in break us all” and this picture flashed:

I’m sorry to offend you oh if your IDed your dad in that roster. There must be a mix up somewhere if you are sure he doesnt belong to any secret society. Anyways…. I was just having fun…


Watched this video for the first time last week Monday on Youtube. I must confess, the video raised the bar too high. Thumbs up to D’banj and the MoHits Crew.

While watching the video, the excellence in the video almost made me loose site of this shot at the frame 1:18s.

The Passport given to him in 2011 expired in 2007

Did you notice:
Date of Issue: 02 May 2002
Date of Expiry: 02 May 2007

Maybe, just maybe, the scenarios could be:
1. Snoop forgot his expired passport in Nigeria, nephew D’banj brought it to him because He’s so endowed.
2. Snoop sent his nephew D’banj to get him a passport, nephew D’banj brought a fake on for him, doctored by a lazy photoshop guy, who left the error deliberately because nephew D’banj is so endowed he might forget to pay him balance because he’ll trip around the world with Uncle Oluwasnoop.
3. But if you notice, nephew D’banj collected the key to that mansion from his Uncle snoop and in return gave him an expired passport (frame 1:16s) that has a ticket in it (frame 1:17s) and a boarding pass (frame 1:19s)… Could mean that they all just arrived the US, wherein Uncle Oluwasnoop came in with and expired passport, escaped the authorities, leaving his passport, while nephew D’banj went to get it for him because he’s so endowed and can pull that off. (Remember, “I’m D’banj”. Yes he’s D’banj, the Koko Master).

Just having fun with the video. Bottom line is, D’banj is too much and the over-tight dey worry the video.

Loving every part of it.

Enjoy the video here: